666BET/Metro Play
Who were they?
666BET was an ambitious and disruptive sportsbook that made a big splash in the world of online gambling in 2014, later acquiring the Metro Play brand from the Daily Mail Group.
What did I do?
I was Head of Product & Design and brand guardian for the company, playing an integral part in establishing the company within a very competitive marketplace, building a motivated - and talented - team of multi-fuctional designers, social media and content execs from scratch.
I shaped and defined 666BET's product, owning the UX and UI for all platform and implementing the development and design strategy for all web-based offerings for both desktop and mobile, from conception to delivery, on three different gaming platforms. Additionally, I oversaw the creative direction for all online and offline marketing campaigns, ensuring all designs were on brand and compliant and offered a consistent and intuitive user journey from ad to sign-up and beyond, including TV and print advertising promotions.
Finaly, I oversaw all brand positioning and promotion with key sponsorship partners including Leyton Orient, Leicester City and West Bromwich Albion football clubs, Professional Darts Corporation and Matchroom Boxing.
Skills:
- creative direction
- head of department
- team leadership
- mentoring
- Product direction
- Product management
- Product lifecycle
- Customer Experience
- UX design
- UI design
- User flows
- wireframing
- Prototyping
- Web Design
- visual design
- graphic design
- Creative/Technical consultant (TV)
- Brand direction
- Brand Concept
- Brand positioning
- Newsletter templates
- HTML5
- CSS3
- Javascript
- Live TV Odds
- online marketing
- offline marketing
- strategic planning
- social media
- SEO
- blogging
- google analytics