Tiger Monkey Games
Who are they?
Founded in 2025, Tiger Monkey is my secondary/start-up venture where I serve as Founder and Chief Product Officer, leading the creation of bespoke free-to-play games for desktop and mobile, alongside retro-inspired arcade titles and boardgame development funded via Kickstarter.
What do I do?
I am responsible for the end-to-end product lifecycle across all projects, from concept and prototyping through to live operations, optimisation, and post-launch support. This includes defining product vision, strategy, and roadmap, setting creative and commercial direction, and ensuring every product delivers strong player engagement, long-term retention, and clear emotional value.
My role spans game design, product management, and creative direction, overseeing mobile game development, F2P economies, live features, and boardgame systems, while ensuring a consistent, user-centric design philosophy across digital and physical products. I lead hands-on work across UX, UI, visual design, and prototyping, grounding decisions in player research, usability testing, and iterative feedback loops.
I actively integrate Generative AI and Large Language Models (LLMs) into the creative and production process, supporting ideation, narrative design, localisation, rapid prototyping, and workflow automation, nabling faster iteration cycles and more experimental, innovative game concepts without compromising quality.
I set and own product direction and innovation strategy, balancing creative ambition with commercial viability, whether designing scalable F2P systems for mobile and desktop or developing tightly focused, premium boardgame experiences tailored for crowdfunding audiences. This includes shaping Kickstarter campaigns, defining stretch-goal strategies, and aligning gameplay, theme, and visual identity to resonate with backers.
Across all projects, I prioritise player-first design, accessibility, and clarity of experience, ensuring products are intuitive, visually distinctive, and emotionally engaging. By combining structured product strategy with experimental design and emerging technology, Tiger Monkey operates as a lean, highly creative studio focused on building distinctive, modern game experiences across platforms and formats.
Game Links
Skills:
- Game Design
- Game product lifecycle
- Mobile Gaming
- Game Development
- Boardgame Development
- Product direction
- Product strategy
- Product management
- Product Innovation
- Product Design
- Generative AI
- Large Language Models
- Creative Direction
- user centric design
- visual design
- UX
- UI
- User research
- Prototyping