Coral
Who are they?
One of the traditional "Big Three" of UK bookmakers, offering customers betting and gambling opportunities on desktop, mobile, tablet and on the high street. Now part of the Ladbrokes Coral Group.
What did I do?
Based in Gibraltar, I was responsible for the product design and creative direction of the company’s digital portfolio. I led the redesign, rebranding and delivery of all of Coral's websites and apps in 2012/13, overseeing the full delivery life-cycle of the new user interface and establishing an effective UX and CX strategy that utilised analytical data to improve customer engagement and decreased bounce rates by over 40%.
I worked closely with management and key stakeholders to establish a clear product direction and strategy, strengthening development methodologies by implementing Agile processes, scaling a creative team of designers, developers and content execs from two to eighteen inviduals in Gibraltar and London, and managed an additional team of twenty-six freelancers in Kiev.
As part of the senior management team, the company achieved impressive growth figures, with Net Gaming Revenue increasing by 112%, active players by 66% and total turnover up by 81%. By the time of my departure, Coral was quoted as being the fastest growing online gaming company in Europe, with several industry nominations for the websites my team produced.
Skills:
- creative direction
- head of department
- team leadership
- strategic direction
- Design strategy
- Product leadership
- Product strategy
- Product Design
- user centric design
- visual design
- Mobile App design (iOS & android)
- UX Design
- UI Design
- User flows
- wireframing
- Prototyping
- Customer Experience
- HTML5
- CSS3
- PHP
- Javascript
- Live TV Odds
- Content Management Systems
- Brand direction
- Brand Concept
- Creative marketing
- graphic design
- Flash animation
- Action Scripting
- Newsletter templates
- online marketing
- offline marketing
- social media
- SEO
- google analytics
- mentoring