Neil Andrews

Spareroom.com
In 2017 I was invited to conduct an analysis of Spareroom.com's mobile user journey and come up with new branding and design concepts. Concentrating on the customer search journey for mobile devices, existing journeys were reappraised with the aim of improving the user experience for those looking to rent a property.

As part of this investigation, a strategy for how SpareRoom could design for trust was required, showing examples of user-centric trust indicators to reassure customers of the value of using a chargeable single focus (vertical) marketplace over a free multi focus (horizontal) marketplace, such as Gumtree.

Fieldhouse Associates
In 2016 I was engaged by Fieldhouse Associates, one of the country's leading B2B PR agencies, as a Digital Consultant to help them come up with a number of possible concepts for their new website by delivering some initial design concepts and wireframes to help the company understand the possibilities available with regards to user journeys on mobile, tablet and desktop devices and the advantages of moving to a responsive design on a new CMS platform.

Hamptons@thebarn
In 2019 I designed a new website for an award-winning restaurant in Nofolk, delivering a new digital approach and fresh branding in the process. The website was built using Wordpress and allowing employees to publish updates quickly and efficiently to keep customers informed of changes to the menu and special events.

Football Index
In the Spring of 2015, I was engaged by Tomorrow Digital in London to work on branding ideas and concepts to help deliver the messaging for the launch of the online trading platform, Football Index.

Working to a brief that combined the financial stock market with the football transfer market, I toyed with and developed this idea before delivering a selection of interpretations, ultimately settling on the postcard concept that played on the use of key trading phrases in a football environment.

Skills:

• creative direction
• Brand direction
• Brand Concepts
• Brand positioning
• Design strategy
• Product Design
• Web Design
• visual design
• Graphic Design
• user experience
• UI Design
• wireframing
• user centric design
• Responsive Designs
• Content Management Systems
• Javascript
• CSS3
• HTML5