Horse & Country TV
Who are they?
Horse & Country TV is the World's largest dedicated equestrian sports television company, offering live coverage of key events throughout the year including the Badminton Horse Trials and the Rolex Grand Slam of Showjumping. It also provides a range of master classes, documentaries and reality television shows, serving equestrian fans around the world - including UK, Ireland, Germany, Netherlands, Sweden and Australia - via their streaming and video on demand services.
What did I do?
As Head of the company's digital media, I owned the company's entire digital portfolio, including H&C's multi-lingual apps, websites and Video On Demand and catch-up service, offering creative leadership and strategic direction across all verticals, executing a strong user-centric product design strategy to maximise customer engagement, achieving substantial growth of active accounts in the UK.
During my time with Horse & Country I delivered a concise, clean design of H&C's apps for both iOS and Android in all six markets, offering customers a new, content friendly product with in-app purchasing capabilities. I also redesigned and built the company's online portfolio of websites, delivering a new, improved responsive design that boosted conversion rates by introducing a fresh UX strategy with personas, user stories, prototypes and wireframes. Additionally, I looked after the company's content strategy, curating localised, SEO friendly and on brand content plus bespoke short-form video content that helped drive engagement.
As Head of Digital, I achieved substantial growth in the number of active Play accounts in the UK (up by 101%) and Sweden (up by 575%) and improved revenue streams by 120% in certain verticals. Reporting directly to the CEO, I offered insights, roadmaps and reports to the executive board to ensure the requirements of key stakeholders were delivered to pre-set deadlines and budgets while managing a team of UX/UI designers, analysts and product owners across Europe and Australia.
Skills:
- Product Direction
- Product Management
- Product Strategy
- Creative Direction
- Product Design
- user centric design
- UX Design
- UI Design
- Mobile apps (iOS & android)
- Interactive TV Design
- Visual Design
- wireframing
- User flows
- User Research
- Customer Experience
- Information Architecture
- HTML5
- CSS3
- Javascript
- PHP
- Content Management Systems
- Prototyping
- Strategic Planning
- Product Roadmapping
- online marketing
- digital promotions
- social media
- SEO
- google analytics
- email templates
- customer migration
- customer retention
- head of department
- team leadership/management
- mentoring